HOW COMME DES GARçONS SHAPED THE HYPEBEAST GENERATION

The Origins of Comme des Garçons Comme des Garçons, founded by Rei Kawakubo in 1969, began as an avant-garde fashion house that defied conventional norms. From the outset, Kawakubo's vision was radical, challenging traditional silhouettes, color schemes, and textile use. Her designs often emphasized Comme Des Garcons asymmetry, deconstruction,